Is It Better To Avoid Guest Writing Altogether?
So, is it better to avoid guest writing altogether? No, is the quick response. Still, guest blogging is a useful strategy for gaining backlinks. However, there are certain guest blogging tactics that you should avoid in order to prevent Black Hat SEO.
How to propose and write a great guest post that helps you improve your link profile, fosters professional connections in your sector, all while staying in good standing with Google is the topic of this article local seo audit. Because guest blogging is essentially a marketing operation, it lacks the objectives that have been a staple of our previous explanations. It's difficult to track campaign performance when you don't have clear campaign objectives defined.
Goals for guest writing include, but are not limited to:
Search engine optimization through increasing the number of incoming links.
Increasing the amount of people who follow you on social media or sign up for your email newsletter
Developing a Reputation as an Authority in Your Field
Increasing public knowledge of the brand
Using a dedicated landing page to generate leads
You'll have a better grasp on the metrics you should be tracking once you've outlined your goals.
Be sure to only pitch trustworthy, niche-specific websites.
Quality is important in both directions. If you're serious about producing high-quality content, you should look for a platform that shares your values affordable seo. Because Google is so adept at sniffing out spammy sites, it's important to avoid partnering with them.
What's the significance of this? You must understand that link building can only lead to one of two outcomes: success via association or moral hazard through connection. A powerful, high-quality piece of content on another website can help you improve your search engine results, but it can also hurt you. If you guest blog on a spammy site, Google will consider you to be a spammer and punish your site as a result.
In what ways can you tell whether or not a website is credible or relevant? Research! ...which gets us to our next thing...
Don't overlook the importance of research.
Have you carried out any investigation?
It's vital to perform your research before pitching a blog article to a publication. As a precautionary measure, make sure the site you're pitching to has a good reputation and that you aren't spamming anyone else with unnecessary emails affordable seo expert. Others that have done their due diligence and those who are just churning out hundreds of pitches are clearly distinct.
You should know the answers to the following questions before contacting a guest blogger:
That are the people who buy from them? That are the people who read their blog posts? (Pro tip: The answers may not be the same.).
Do they have a strong online presence? How big of a fan base do they have?
What's the traffic like on their website? Use freemium traffic assessment tools like SimilarWeb and Alexa to get an idea of how popular your site is.
What is the subject matter of their blog posts?
Have they already written on the subject I'm interested in? If this is the case, how can I adapt my concept to fit in with the existing landscape?
Have they already authored guest posts? How much power do they have?
Do they have any rules for guest blogging?
With these questions answered, it will be easier for you to focus on relevant and trusted sites.
Make your guest blog pitch unique and specific to the site's audience.
A pitch request that has been issued to a large number of people is easy to recognize. The great majority of receivers often ask, "Did they mean to send this to me? ", when they receive these kinds of emails. Did they even go to my website, if I remember correctly? 'It's not relevant to my work.'"
Assuming that a few individuals will respond to your bulk email pitch, you may rest assured that it will be reported as spam.
It takes effort to customize pitches, but it is well worth it. Include the following in a customised pitch for guest blogging:
Describe how you came upon them. Was there already a professional connection? Is there a piece of theirs that you particularly liked? Was it anything you tweeted that they retweeted?
Decide on a subject (s). Describe how and why you believe it is related to their mission and how it will benefit them. Show that you're in charge. If possible, offer examples of your previous work that demonstrates your expertise in this field. Be sure to follow the submission rules if there are any. Frequently, this information may be found on the company's contact or media pages..
Don't be afraid to present a variety of options to your clients.
While it's not required, having a variety of themes to choose from might boost your chances of a successful presentation. You can't read people's minds, therefore you need to be adaptable if you don't want to be shut down because of a single topic you sent. Moreover, by providing a variety of themes, your guest blog partner may choose the one that best fits their editorial approach.
Of course, guest bloggers often bring an article that is already written and only needs a new home to the table. However, it's always a good idea to have a variety of topics ready to go in case something comes up. If you've already written a post and want to see it published on a reputable website, for example, this is the way to proceed. Knowing that the piece is a wonderful fit for them gives you the confidence that they won't reject it. Despite this, they continue to deteriorate. You may have been rejected because they already have a comparable essay in their editing queue (or, if your research wasn't comprehensive enough, previously published on their blog). For all we know, there may have been a lack of interest in the matter. Even if you can't work with your first pick, you can definitely get that prewritten guest blog published on another site – unless you submitted some other ideas as backups.
As a rule of thumb, don't "article spin."
This is how article spinning works:
To begin, you need to draft an article.
Second, you write and submit an article to be published as a guest post.
Step 3: Make minor edits, such as replacing a few words or rearranging a few paragraphs, to the article.
Step 4: You write a guest post for a different website and pitch it to them.
Repeat steps 3 and 4 for the fifth time.
An article-spinning strategy that comes within the Black Hat SEO umbrella is naturally such.
Why? As with anything in SEO, you must base your approach and methods on the answers to these questions: Are people searching for this information likely to find it? Is it written only for the purpose of appealing to search engines?
Using article spinning implies you are no longer creating content for your readers. For the sole goal of gaining backlinks, you're publishing. Because of how advanced Google's algorithm has become, you aren't doing your link profile any favors with this practice.
When you're a guest blogger, think about your link profile.
If your goal is to increase your search engine rankings by guest blogging, you must first ensure that your link profile is both diversified and relevant. For the purposes of this guide, the word "link profile" refers to a site's collection of inbound links, which includes not just the quantity but also the quality (or spamminess) of those connections.
Your link profile is like your investment portfolio if you want to diversify it. As a result, you're more able to withstand the upheavals of change. Some link patterns or even entire websites might fall out of favor when Google makes changes to its algorithm. Your backlinks may seem ostracized if you rely primarily on those now-disregarded link patterns or sites. When the algorithm updates happened, you may feel less concerned if you already had a diverse link profile because those bad connections only make up a small portion of your backlinks.
What, therefore, is a link profile that is diverse? Isn't it a purpose to have backlinks that enhance your authority in any certain niche? A combination of high-, medium-, and low-authority websites that are relevant to your niche is ideal for these connections. Having a backlink from a firm that sells car parts may mislead search engines as to what you're all about if you run a yoga studio. Having a good mix of "follow" and "nofollow" links is another way to broaden your reach.
(You should also monitor your link profile on a daily basis and remove any spammy or low-quality backlinks through Google Search Console. Negative SEO is a very serious threat to online visibility. Negative SEO campaigns by competitors can have long-term effects on your search engine results. Learn how to disavow backlinks in Google Search Console if you suspect you've been the victim of bad SEO.
Be careful when you're working with guest bloggers, and treat them as such.
To ensure that your guest blog post is edited by an actual human, you should deal with an established website that employs a team of editors and proofreaders (at least, we hope). Be aware that certain sites may require more thorough editing before allowing you to publish a guest blog on their site.
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